Video Consumption on Multiple Platforms
Change is the one constant in any business but there are few businesses that are changing as fast as ours. Here are some facts recently published by a New York marketing research company that illustrate how fast things are moving in viewing habits. All data relate to Internet users with broadband (cable, DSL) access.

- Broadband Internet users who watch/download video at least once a week: 61%
- News and user-generated, non-professional content are the most often viewed genres, followed by mo vie previews, music videos and segments/previews of TV shows.
- Watching complete TV episodes online weekly doubled year-to-year: 16%
- Internet users reporting that they have a video-capable cell, MP3 player or PDA: 27%
- Of these, reporting that they watch video on their handheld's at least weekly: 35%*

You can bet these numbers are higher in the younger and more affluent segments than in the overall population, meaning that these trends will accelerate. If your target audience is young and affluent, getting your video message online and portable is going to improve its effectiveness. At Sifford, we can convert video into any of the several formats (Quicktime, Flash) that can be viewed online, downloadable for viewing on a computer or TV or watched on a handheld device.

Developments on the HD DVD and BluRay Disc Front
The 2008 Consumer Electronics Show was scene for Warner Brothers' announcement they would distribute BD exclusively despite earlier commitments to both formats. Here's one point-of-view on this development from a Swiss journalist based in the UK who follows the story: http://www.dvd-intelligence.com

Toshiba executives are adamant that their HD DVD format is superior in several ways and that they have no intention of giving up their aggressive marketing campaign.

Sifford Seeks a Customer Service Rep/Inside Sales Person
We are looking for the right person to help manage customer communications and to support our sales and marketing effort. Initially a part-time position, it should rapidly evolve into a full-time job according to plans. Experience in sales or marketing would be a plus as would experience in handling inbound telephone inquiries. Benefits include 18 days of paid time off, life and health insurance and the opportunity to work in an exciting and rapidly growing industry. Please pass this along to anyone who may be interested.

1033 Elm Hill Pike | Nashville TN 37210 | 615 248 1010 | www.siffordvideoservices.com